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The Office of Communications and Marketing collaborates with faculty, staff, and its colleagues across Rutgers to meet the wide-ranging communication needs of the school and experiment station. It utilizes organizational information in multiple formats, venues, and media. These include:

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The office strives to keep both its internal and external audiences well informed about initiatives of the school and experiment station through the wide-ranging, active online Newsroom; several publications, including the experiment station annual report; production management of Explorations; and organization of major campus-wide events, such as the annual Rutgers Day/Ag Field Day in the spring.

Another critical function of the Office of Communications and Marketing is its work to improve the accessibility of all of its websites to better comply with federal American with Disabilities Act accessibility regulations, university requirements, and current accessibility best practices to ensure that websites are available to the widest range of users regardless of ability.